EBAY SELLING EXPERIMENT PROCEEDING AS EXPECTED - POORLY!

If you read my previous blog post, you know that for the first time in a very long time, we decided to list some of our gorgeous fine jewelry on auction at eBay. Their offer of free listing i.e. no fees for a change, was an opportunity to compare eBay as a selling venue to our usual venues at RUBY LANE and RUBY PLAZA.  We were also hoping to use this as a chance to lure visitors to our new Ruby Plaza shop as it carries quite a few items that aren't or cannot be listed in our Ruby Lane Shop. We hope YOU  have checked out the new shop by now (hint! hint!)

So here we are with auctions ending in the next 24 -48 hours and going by the "page views" eBay supplies, traffic to the auction items have been dreadful! Whether that's because they're buried under so much other stuff at ebay that folks don't find them until the last minute (much to our disappointment of course) or they simply aren't what buyers want, we don't know. But we do know this much: eBay shoppers are still very loathe to bid or buy anything that priced higher, or where the opening bid is high, even if it's worth every cent and you can prove it by an appraisal. We have rings listed, like the glorious diamond and emerald cocktail ring below (which comes with an appraisal for $2150 CAD) on which the opening bid is a

very low $695, almost my cost, and no-one is even watching it. OUCH! This ring has 0.40 cts of VS - H diamonds (top quality) and 5 genuine, not lab-created emeralds! It's a absolute steal at that opening bid price.  But no, instead there's more watches on simple rings starting at $29 that aren't a patch on that one and will never match it for value. 

Well we do have bids on some items. Of course, they are the ones starting super low, like that incredible diamond cross shown at the top of this blog. That beauty comes with 0.65cts of diamonds and no kidding ... that one is worth bidding on. But here we are with 4 days to go in the auction at the bidding is stalled at $21.75!! How typical. We know what the watchers are doing of course: they're going to wait till the very last second and try to snipe it for pennies. And whoever wins it will score bigtime. But will they pay what it's really worth? I'm betting it doesn't even reach $200 and it's certainly worth more than that. 

Here's another example: the ring shown below comes with an appraisal for over $2200 CAD. The main diamond in this one is about 0.29cts and again, high quality. Bidding has opened (started at $49) and has reached a grand total of $87 at this point. Whoopee! NOT! Is this going to be another one of those items we lose our shirts on? Probably. Why do eBay sellers put themselves through this!

One thing's becoming abundantly clear to me: to sell successfully (ie. make any money) on eBay you either have to be able to buy items at rock-bottom prices or be a masochist. You certainly shouldn't rely on it as your only source of income ie. better keep your day job and do ebay for fun. Did I say fun? What's funny about losing money?!

One of the other rings we have at auction (there's plenty more) is the fabulous emerald-cut solitaire shown below. About a year back, we couldn't keep this style of ring in stock. Everyone was after emerald-cut solitaires. Well right now, this one's had lots of looks but only 4 watchers. Let's hope they're serious and not just curious. This is a 0.28ct solitaire engagement ring whose diamond is VS - VVS clarity and F-G color ... just a gorgeous and valuable stone. We have the opening bid on this at our cost! Someone will get lucky if they're smart enough to bid. But you can bet they'll do the usual eBay thing: wait till the last second.

For me, I find this type of selling utterly nerve-wrecking. I try not to worry but I know that I'm one of those unfortunate sellers who doesn't buy her stuff at bargain basement prices. We pay a lot for each and every fine piece of jewelry we carry. So if we list on eBay, we can't start auctions at 99 cents like the big guys do, though I must admit some of them do amazingly. I guess the difference is they have huge followings on eBay. Maybe they have retail outlets. Maybe their buyers are other jewellers who know the value of the pieces. I wonder how many "ordinary" buyers who'd just like a nice ring for themselves or someone they love know the real value of what they're looking at. We know the quality we're selling. We spell it out in detail in our shops at RUBY LANE and RUBY PLAZA. We provide that same detail to eBay buyers but they don't bite. Why! There sure is something different about buying and selling on eBay. 

And thank heaven for our loyal Ruby Lane/Ruby Plaza customers who buy from us again and again, knowing that that they'll get what they see and it's worth what we say. Make no mistake: there are some very good, honest sellers on eBay who do bend over backwards to serve the customer and who stand behind their product. But there's one thing we have seen time and again too ie.. sellers who sell diamond and gemstone jewelry, making lavish claims about the quality, and then, even when you prove to them it ain't what they say, they refund your money and relist the item exactly as they had it before! Hmmm! 

Well, we'll see how our auctions go over the next few days. I know we'll be disappointed. I'm willing to bet most of the items won't sell at all, even at the super low opening bids, and those that do sell will bring sad $$ for the value. Those who buy our pieces will be very happy as they'll get top quality for low dollars. As for us, it'll be back to where we like selling: RUBY LANE and RUBY PLAZA. Oh, while we have you: that's a genuine diamond and garnet JABEL shown below and bidding on that one starts at only $295!! That's giving it away!

LOOKING FOR A VINTAGE JABEL RING? COME AND BE "JABBLED"!

Have you been "jabbled" yet? That's the term I've coined to describe those addicted to locating jewelry by the highly regarded JABEL company. If you don't know about JABEL, it's an American company that began operating and manufacturing its exquisite die-struck jewelry back in 1916 and has earned a reputation for its superb quality and beautiful workmanship.

On the JABEL website, if you want to take the time to learn more about JABEL, you'll read that despite all the modern techniques available for manufacturing jewelry today, JABEL still hand-assembles, sets, polishes and finishes all its pieces. The company has not traded its integrity or attention to quality and detail for faster, cheaper methods. Nor do they farm out their work overseas. It's all made in the USA. The result, of course, is quality through and through.

But of course, such quality doesn't come cheap, and even second-hand or pre-loved Jabels are going to cost you a bit more, just because they're JABEL. But are they worth it? You bet! That's why my site stats are always showing people searching for Jabel jewelry: it's not easy to acquire vintage pieces because owners hold onto their Jabels.

Now all that said, I keep searching and have accumulated a lovely collection of Jabel rings. The one shown at the top of this post is one of our latest finds and definitely one of the most beautiful. While the carat weight of the diamonds is only just over 1/2 carat, what sets this Jabel ring apart is its design: I've not seen one quite like this! It's a cocktail or dinner ring with a design reminiscent of Art Deco. It has 9 top quality, brillliantly clear diamonds and typical of Jabel rings, is fashioned from 18k white gold. Isn't it gorgeous! You can see more photos or purchase this one from OUR SHOP AT RUBY LANE.


Now while you're in our shop, if you like sapphire and diamond rings, take a look at the one on the left. It's a JABEL too!

It's simple, elegant and perfect for those who want understated quality on their fingers. Like the cocktail/dinner ring, it too is set in 18k white gold with 2 little diamonds nestled either side of that lovely central sapphire.

The price on this one is a little less than our cocktail ring, so if your budget is tight, maybe this is YOUR Jabel. Just click the photo on the left to see more pictures and purchase this sapphire/diamond ring.

Then there's the incredible JABEL wedding set shown below. What a knockout!


Dating to the 1950's and made, in this case, from 14k yellow gold, this darling set features a large, high-clarity central transitional-cut round brilliant cut diamond adorned on either side by more crystal clear single-cut diamonds. Soldered to the engagement ring is another ring - a glistening diamond band that is a near perfect match to the Jabel. You're looking here at diamonds of VS1 and VS2 quality. Again, the Jabel quality is second to none. Check out more details and photos by clicking on the photo above.

And we still have that fabulous Jabel eternity ring shown below that's appraised at over $5000 for the person who wears a size 6.5. This is definitely one of a kind. Your purchase of this 1.20cts of diamonds Jabel ring comes with the appraisal. Take a closer look by clicking on the photo below and be "jabbled!"