DIAMOND & GEMSTONE NECKLACES: FASHION THAT NEVER GOES OUT OF STYLE!

Why did vintage designer costume jewelry become so popular in days gone by? The answer is simple isn't it.  Designers like Schiaparelli, Sherman, D & E, Miriam Haskell, Stanley Hagler and so many other renowned vintage designers set beautifully colored stones, crystals, beads, baroque pearls etc into gorgeous designs that were affordable for the masses. To gather rubies, emeralds, diamonds and set them into 14k, 18k etc. in the same designs would have made the end product unaffordable for any but the rich and famous. Beautiful designer costume jewelry made a woman feel rich even when she wasn't, and let's face it, little has changed. Costume jewelry remains popular, even though right now vintage costume jewelry sales are in bit of a slump (if I'm to believe my associates) but that will turn around too. Sales in all areas come in waves: what's hot now is dead tomorrow and vice versa. So I'll say as I did in my SHERMAN BLOG that this is a buyer's market for costume jewelry right now and smart shoppers would be wise to buy up now, whether you're a collector or seller. But that's not what I want to discuss today.

Today I want to chat about fine jewelry, specifically diamond and gemstone necklaces. While my daughter (and it seems the bulk of our customers) are into rings, I'm a necklace person. I find it hard to resist a lovely piece when I come across it but of course, buying real diamond and gemstone jewelry is expensive. I do buy it, and it costs me the earth. But I look at it this way: fine jewelry with real diamonds and gemstones is never out of style and it's a valuable investment. If things get tough, you will always be able to sell off diamond and gemstone jewelry. It's not quite the same with costume jewelry ie. those jewelers who have estate sections in their shops don't show costume jewelry but they will show "the real thing" because they know there's always a buyer for a lovely diamond necklace, bracelet or ring.

And the other side of investing in fine jewelry is the family heirloom aspect: I never really thought much about that until I asked one of our dear regular customers why she buys so much fine jewelry from us. Apart from "I just love it" she also said the thought of leaving such valuable pieces to her family is very satisfying. Whether they wear them or sell them down the road, they'll always be worth lots of money.

Now take that absolutely magnificent Jadeite and diamond necklace shown at the top of this post: how often do you come across a piece as beautiful and valuable as that one? We were in a high profile jewelry shop last week that has an estate section. Prices for pieces like the one above were $80,000 or more! Well ours costs nothing like that. This necklace comes with an appraisal for over $13,500 and during our GRAND OPENING SALE at RUBY PLAZA  which ends May 31st, you save a further 15%. CLICK THIS LINK TO SEE & LEARN MORE!

But perhaps that one's out of your budget (we do layaway by the way). Well then, what about that stunning 18k diamond necklace above? It's appraised at nearly $5000, comes with over 1.5cts of VS diamonds and you can take 15% off our asking price on that one as well. CLICK THIS LINK to see more photos now.

Perhaps you're into sapphires and diamonds? Then take a look at the superb sapphire and diamond necklace on the left. Set in 14k white gold, it has 0.87cts of diamonds and a whopping 1.37ct deep blue sapphire in its center. Its appraisal is well over $3000 but it's very reasonably priced and again, during our GRAND OPENING SALE at RUBY PLAZA, you can take another 15% off that price. SEE MORE HERE.

 Perhaps your taste (and budget) would prefer something simpler? Check out the super pretty diamond heart pendant shown on the right. It has nearly .65 cts of diamonds. Don't you just love that design? So different! There's no chain with this one but perhaps  you have one of your own. We do have some fine white gold 14k chains that will go well with this one if you don't. Oh, yes, it's set in 14k white gold.  I think it's gorgeous. See more photos and read up on it HERE.


Well I could go on and on but it's easier if you just jog on over to OUR NEW SHOP AT RUBY PLAZA or OUR SHOP AT RUBY LANE and poke around for yourself while this GRAND OPENING SALE is on and can save you 15% on our regular prices for a lot of items, including coral necklaces, costume jewelry, diamond and gemstone rings, bangles, bracelets and even designers like CARTIER and TIFFANY. Our sale ends May 31st so why not save 15% NOW?

And in case you didn't know, while both our shops carry all the same items, at this point only the RUBY PLAZA SHOP has more contemporary jewelry and hence, more items to choose from. We hope you come visit soon!