Wednesday, May 12, 2010

THE CANARY SINGS IN YELLOW DIAMOND RINGS


If you've been watching trends in diamond rings lately, especially amongst celebrities, you might have noticed that colored diamonds are the latest craze. Celebrities are sporting red, blue and especially yellow diamonds, everything from the soft canary yellows to deep, saturated yellows, and in our VINTAGE JEWELRY SHOWCASE at RUBY LANE, yellow diamond rings are indeed, our hottest selling item. But here's the thing: unheated, untreated, natural colored diamonds of great clarity and color are hard to come by and cost a fortune. That's why wearing such rings is pretty much only for the rich and famous. The rest of us make do with treated or "enhanced" colored stones as these are more affordable. Sadly, they are also likely to be less permanent, more prone to chipping etc. So when we're shopping for colored diamonds rings for our shops at RUBY LANE and the new shop at RUBY PLAZA, we spend hours searching for affordable "natural" yellow diamond rings because we want our customers to have only the best they can afford.

Take that fabulous cocktail/dinner ring shown at the top of this blog. It has 2.14cts of NATURAL (not enhanced) diamonds ranging in clarity from VS - Si1 and with E - G color. This applies to both the clear and yellow diamonds. The radiance and sparkle in this ring is incredible. It's 18k yellow gold and weighs over 13 grams. We had it appraised just this month and the appraisal came in over $8500 CAD. You can see more photos and learn more about it only at VIANVI: VINTAGE and CONTEMPORARY COLLECTIBLE JEWELRY at RUBY PLAZA, our new shop where we can now sell newer and even brand new items that we weren't able to sell in our VINTAGE JEWELRY SHOWCASE at RUBY LANE.  This ring is for the lady with larger fingers (like me) but if you want a yellow diamond ring for a smaller finger, then how's this one shown below:


This ring, available in both of our RUBY LANE and RUBY PLAZA shops, features a 0.57ct cushion-cut natural fancy yellow diamond surrounded by another 0.86cts of brilliant Si1 - i1 clear diamonds. Appraised at around the same price as the other ring above, this is the chance for a woman who wears a small ring size (4 3/4 - 5) to snap herself up a yellow diamond ring. Again, please consult the actual listing (click on LINKS above) for more photos and full details.

Below are some more photos of jewelry with canary yellow diamonds that we've already sold from VINTAGE JEWELRY SHOWCASE at RUBY LANE:





Aren't these gorgeous? And one thing is certain: we can't keep them in stock. Almost as soon as we list a new canary or fancy yellow diamond ring in our shops, they're gone! Of course, the reason for that is simple: we carry only the best quality we can find in natural, untreated diamonds and offer them to our customers at reasonable prices. We're not saying everyone can afford them but those who can know they'll pay less with us than they will with other vendors who are looking to really cash in on this latest trend: colored diamonds! And it won't be over in a hurry because right now, canary yellow diamonds sing!

While we have you, you might want to slip over to OUR NEW SHOP at RUBY PLAZA now. While you'll find a lot of the same items we carry in our SHOP AT RUBY LANE, you'll find others you'll never see there. On top of that, we're kicking off our new shop with a GRAND OPENING SALE that starts on Saturday, May 15th. We haven't decided when it will end but as usual, it's first in, best dressed. So if you've had your eye on something in our RUBY LANE SHOP for a while, you might want to GO! to our RUBY PLAZA SHOP this weekend. It just might be on sale there in our GRAND OPENING SALE. See you there! Look for items marked GO!

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